The Blueprint for Creating a Successful Global Local Brand |
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Today’s consumers consult their mobile phones as their trusted advisors when searching for travel services and experiences. With the top three search results accounting for 70% of clicks, travel companies that automate and centralize their methods of updating and monitoring their business listings will see substantial benefits from increased online visibility. Keep reading to learn more.
National and global brands in the travel and tourism industries have dozens (and often hundreds) of standalone travel agent and tour operator locations, as well as hotels and short-term rental properties to manage across countless platforms.
The manual process of managing the digital footprint for each individual location: from fast responses to customer reviews and keeping offers fresh to updating location information across numerous platforms is increasingly difficult, time consuming and labour intensive.
From booking a family getaway at a hotel in Florida to finding a cozy B&B in Cape Code for a weekend getaway, consumers don’t want any surprises along their information gathering and buying journey.
Missing annotations, inconsistent ratings and infrequent or lack of responses to reviews will stop potential customers from looking any further.
They want to know everything about their upcoming travel experience before they go. So it’s up to you to manage and leverage what your clients’ customers are saying about their local tour operators across the USA, or how your clients have helped them experience Colorado by bike off the beaten path. They also want to map out their experience beforehand: from confirming opening and closing hours to wait times.
Your clients guests also want you to help them along their buying journey by keeping up momentum as they countdown to their trip. Brands in the travel and tourism space have a unique opportunity to “spark excitement” with consumers in the days, weeks and months leading up to their reservation, hotel or spa stay, activity and travel adventure.
Start by getting more proactive with existing customers and leads. This can be as simple as posting relevant images across social channels or encouraging customers to review your client’s business and then reacting to reviews immediately, which shows them their feedback is valued.
You want to connect your clients’ booking agents, tour operators advisors and hotels with the prospective customers who are searching for their services at the exact moment they are ready to book a much-needed getaway.
We have one of the industry’s most comprehensive global networks, ensuring your clients are fully visible on the search engines, apps, platforms, maps and directories their customers are searching across. Our network includes TripAdvisor, Google, Bing, Yelp, Google Maps, Facebook and Instagram — plus 125+ others.
When your clients’ offline customers turn up for a sightseeing tour, ticket box or pick-up and drop-off point only to find out that your client’s office is closed or their hours have changed, they’ll not only be frustrated but there’s a high chance they’ll lose trust in your clients’ services.
Keeping your clients’ opening and closing times, special promotions for low season and booking agent schedules requires constant management on multiple platforms to ensure accuracy at all times.
Take back their time and peace of mind from the click of a button, ensuring each and every branch location is consistent and correct across all platforms and directories. Yes, it’s that easy.
In our 2019 Voice Search Readiness Report, we analyzed 73,000 business locations to assess whether they are voice search ready. Travel, Tourism and Hospitality came in as the second-most voice search ready industry. While this may sound like a high number, the percentage that are optimized for voice is only 4.17%.
Business locations that are not listed accurately on Google, Bing and Yelp are not voice search ready as we know, but they are also not local search ready—meaning that they are less likely to rank for the number one spot on the local search engine rankings.
Standalone travel agencies, hotels and tour operators that want to boost their visibility online when consumers are conducting 'near me' search queries must get voice ready or they will lose a large proportion of potential customers to their competitors
Help your clients standout online. Show off their spiff hotel lobbies and rooms on Facebook or on-location images from their latest guided tour on for all their individual locations.
From one easy one easy-to-use, centralized platform you can respond to reviews in seconds, upload images from an in-store event — all in real-time.
Contact us today to explore the power of location marketing on your clients' online presence.
The Reputation Management Revolution: A Global Benchmark Report
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