The Blueprint for Creating a Successful Global Local Brand |
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Did you know that having consistent information across all the platforms where a brand is mentioned can boost sales by an average of 23%? With the right online brand protection solution, you’ll have greater control of your clients’ online brand image, while also ensuring that consumers have a positive brand experience.
A seamless brand presence is a powerful influencer of the consumer buying decision and local search results. For example, if opening hours are different on Yelp than they are on Facebook, this will confuse customers and search engines as they will not know which information to trust.
The Uberall platform allows you to easily manage all the information around individual locations from a single source of truth.
Many online directories and platforms keep consumers informed about which brands have the products and services they are looking for and where to find them. For brands with hundreds of locations, the growing number of consumer touchpoints makes it increasingly difficult to find, track and manage all the places where their brand is mentioned online.
This often means that consumers spot duplicate entries, incorrect opening hours, variations on business names and outdated logos before brands do. The Uberall Platform eliminates duplicate entries and corrects online mentions about brands on dozens of online platforms. So you retain control and present your clients’ brand the way you want customers to see them: trustworthy, consistent and up to date.
Like the snowball effect, big problems often start small. At first, you may spot customer complaints about overburdened staff in San Francisco, later you see similar comments coming from your Los Angeles locations before they spread throughout the US. The analysis shows that a newly rolled-out cash register system overburdened employees. At this point, however, the brand’s reputation has already been damaged globally.
Catch the snowball before it becomes an avalanche: with Uberall Engage know what consumers are saying online about your clients. It clusters reviews by region and topic so you can see immediately which locations are facing challenges.
All of a brand’s locations should be easily identifiable and consistent online regardless of location. Unique location landing pages and social media profiles for every location help you to deliver up-to-date, customized information and create a strong, local presence.
To ensure the global brand image is protected across hundreds of locations, the style, look and content of all the national and global locations must align with your clients’ brand guidelines. Using the Uberall platform, you can automatically create unique landing pages for each location along with predefined templates for social media postings.
Delegate responsibilities, while keeping a holistic view of how all your locations are performing. With the Uberall platform you define the usage rights individually for your marketing team, your site managers and all employees who manage your brand online.
Customise user and usage rights individually and define approval processes according to your company specifications.
For example, your marketing team can approve local postings, but your individual teams at the local level can respond directly to a new customer review.
Contact us today to learn how Uberall can help your clients' deliver a standout ‘Near Me’ Brand Experience.
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